Client Intro:
An E-Commerce Store SEO Case Study. An E-ommerce store in Houston, TX needed Search Engine Optimization (SEO) services to replace their PC ad spend. Learn more about how we did it.
The Challenges
- This E-commerce store SEO client was just starting out in a niche market
- There was fierce competition from the bigger brands
- The client did not have much room for the content
- 90% of the marketing budget was going into the PPC and Facebook ads
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- Organic traffic was less than 20 sessions per day on average
Our Strategy
- We did a complete audit of the site and a competitor analysis
- Based on the data we created a detailed plan to follow
- All the technical issues were resolved in the first phase
- We started creating content around the specific keywords
- We focused more on long-tail keywords rather than more generic keywords
- This approach helped us compete with the bigger competitors
- We added regular, high-quality backlinks for the site
- AMP – assisted their development team in creating accelerated mobile pages
The Results
- The organic traffic increased by 93% in 9 months
- The revenue increased by 69%
- Search engine rankings improved every month compared to bigger competitors
- Domain authority and page authority increased significantly
- In a matter of 6 months we started earning natural backlinks for the site
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- We created and indexed hundreds of new pages for the site
